عربي
Sami Fattah / Marketing strategy & business growth
More content. More ads. But what actually drives sales?
We find where things get stuck and build a clear plan:
what to do, why it matters, and how to measure it.
We feel confident in strongly recommending his services. His work spoke for itself. The passion Sami exerted to provide the highest quality results speaks volumes for his professionalism and commitment.
Excerpt from a recommendation dated 14 October 2019.
Pick a story to explore.
From photography and media production to marketing plans and content.
Before you commission another post, watch this.
A FILM BY SAMI FATTAH / 04:45Post more. Advertise more. Then what?
Start asking what it is all meant to achieve.
Silent preview. Play the full film in Arabic.
Looking for someone to post for you? That’s not this service.
A post on Sunday. A reel on Tuesday. Then what?
We start with the question that matters: what does your business actually need?
Sales falling short? We examine your offer, pricing and path to the customer. Find the underlying problem and decide what deserves attention first.
Who buys? Why choose you? How do you reach them? We turn the answers into a written plan: actions, owners, priorities and measures of progress.
A plan earns its value in execution. I help your team understand the purpose of each step, review the work and indicators, and adjust what needs to change.
Start with what your business needs. We agree on the scope and consulting fees before work begins.
Experience built in the field.
From Sami Fattah’s desk · Toronto
I started in media. Through my experience with Al Arabiya, MBC, Sky News and ZDF, I learned a lesson that stayed with me: you have seconds to capture attention. But what happens after you get it? That is the business question.
In 2014, my wife Dina and I founded iMart in Jordan, then continued our journey in Canada. We worked with restaurants, brands and international organisations. I filmed, produced and built campaigns. I learned how ideas connect with customers, marketing with sales, and plans with execution.
Your feed can be full while your sales stand still.
My job is to help you understand why—and decide what needs to change.
FROM MY PERSONAL ARCHIVE
People. Behind the scenes. Decisions made in the field.
The experiences that shaped how I understand people and business.
A MOMENT AT WORK
Who needs to hear this? What do we want them to do? We put the questions in front of us, work through the ideas as a team, and decide what comes next.
Turn uncertainty into decisions
Know what we will do.
Why. And how we will review it.
Sales, prices, margins and where customers come from. We examine the available data and identify what is missing, grounding decisions in your business.
Know where to start looking for the problem.Who buys? What matters to them? What do competitors offer? We find your opportunity and define the value customers should see in your business.
Know your customer. Show your value.Set priorities, messages and channels. Define the actions, owners, timing and measures of progress. Give your team a clear route to follow.
Know what to do tomorrow—and why.Review the work against enquiries, orders and sales, using the available data. Decide what to keep testing and what to adjust, rather than repeating activity on autopilot.
Let what we learn guide the next decision.
For the owner thinking about their business every day
Let’s make sure this is right for you
This consulting work builds the direction your team follows: the customer, message, priorities and execution plan. If you only need a monthly package of posts, this is not the service offered here.
If you run an established business, pay for marketing and still have questions you cannot answer, we have something to discuss. I work with owners ready to share information, examine decisions and take action. My experience spans restaurants, products and services; the fit depends on your challenge.
The diagnosis identifies the problem and priorities. The growth roadmap gives you a written plan with direction, actions, responsibilities and measures of progress. You or your team put it into practice. We can also agree on execution guidance and reviews. The scope is clear before we start.
Tell me about your business, what you have tried and where things feel stuck. I review your inquiry, then we agree on the service, scope and fees before scheduling. We can work remotely. Your first step is simply to tell me what is happening.
Ready to find your starting point?